The Bank Transfer movement lives

Published November 4, 2016

Christian is the California woman who in 2011 took to Facebook to encourage her friends to transfer their money from banks to credit unions.
Her posting went viral and, in the two months leading up to Nov. 5, 2011 – which she dubbed “Bank Transfer Day” – more than 400,000 consumers joined credit unions such as Maps, according to the Credit Union National Association.
Another 40,000 joined credit unions on Bank Transfer Day itself.
Five years after Christian’s first call to action, the Bank Transfer movement lives on.
Today the Bank Transfer Day’s Facebook page has more than 50,000 likes, the #makeyourmoneymatter hashtag features posts such as “It's time to take back your bank account,” and Christian is still using social media to urge consumers to migrate to credit unions.
“Bank" is a four-letter word,” she recently tweeted. “#makeyourmoneymatter at a credit union! #banktransferday #louderthanwords
There now are 104 million credit union members in the U.S. – more than 10 million more than there were in 2011, according to the National Credit Union Administration. More than 52,000 of them belong to Maps.
Like banks, Maps and other credit unions offer mortgages, car loans, checking accounts, and an array of financial services.
Unlike banks, we’re owned by ourselves and fellow members.
Because of that, we’re driven to serve our members, not make money for stockholders. And our profits are returned to our members in the form of better rates, lower fees and new services.
If you’re not already a member of a credit union, we invite you to see what Maps has to offer. We were here decades before Bank Transfer Day, and we’ll be here for years to come.