Small Business Saturday (November 30, 2024) is an annual retail holiday celebrated on the Saturday after Thanksgiving (a.k.a., the day after Black Friday). For consumers and their communities, it’s an opportunity to drive local economic growth and foster a sense of community pride. The day offers small businesses a unique opportunity to boost sales, attract new customers, and raise awareness about the importance of supporting local businesses.
So. why is it such a big deal? When consumers shop at local, independent businesses, they help boost the economy in their community. Small Business Saturday also encourages people to explore and connect with local businesses, strengthening the community’s social fabric and encouraging a vibrant, thriving local culture.
The History of Small Business Saturday
The original event was launched in 2010 by American Express as a way to promote small businesses over large retailers and online giants. Over the years, Small Business Saturday has grown into a nationwide movement, with millions of shoppers participating each year. The success of Small Business Saturday has also led to offshoot events like Cyber Monday, Giving Tuesday, and Buy Nothing Day (a consumerism protest event held on the same day as Black Friday).
How to Make the Most of Small Business Saturday as a Small Business
If you run a small business, here are some expert tips on how to optimize your opportunities on November 30.
1. Promote Early
Start promoting your participation in Small Business Saturday weeks in advance. Use social media, email newsletters, and in-store signage to let your customers know about any special offers or events you have planned.
2. Offer Special Deals
Consider offering exclusive discounts, bundles, or limited-time products to entice shoppers on Small Business Saturday. If you are a retail shop, create gift guides or themed collections to make holiday shopping easier for your customers. If you are a restaurant, bar, or café, consider implementing a special “meal deal” to celebrate the event.
3. Host an Event
Hosting an event, such as a holiday market, live music, or a product demonstration, can draw customers to your store. Events also create a festive atmosphere that encourages shoppers to spend more time (and money) at your business.
4. Collaborate with Other Businesses.
Small Business Saturday is a perfect time to partner with other local businesses for cross-promotions. Connect with nearby retailers and restaurants to organize a neighborhood shopping crawl or offer joint discounts.
5. Consider Gift Cards and Loyalty Programs
Gift cards and gift certificates are becoming increasingly popular holiday gifts. Loyalty programs or memberships are also gaining in popularity—and there are creative ways to incorporate them into almost any customer-facing business. If you don’t already offer these options, look for ways to implement them before the holiday shopping season begins.
6. Follow Up
After Small Business Saturday, be sure to follow up with customers who shopped with you. Send thank-you emails, offer a discount on their next purchase, or invite them to upcoming events. Building a relationship with your customers can turn one-time shoppers into loyal patrons.
Small Business Saturday is just a couple of months away, so if you run a small business, start planning now to make the most of the opportunity. By implementing these strategies early, you can engage with the community, attract new customers, and (hopefully) boost your business before the end of the year.
Want more small business strategies?
- Check out our article on how to minimize small business taxes (coming soon).
- Learn how to write a business plan (coming soon).
- Find out whether your side hustle should become a small business (coming soon).