History and Purpose


Maps Community Foundation was formed in 2010 as the charitable arm of Maps Credit Union, receiving nonprofit 501c3 status in 2012. The Foundation was established with a focus on improving the quality of life in the communities served by Maps through encouraging financial literacy and promoting economic development. With Maps historic roots in public education, a primary focus for the Foundation has always been education and life-long learning.

Over its first 10 years, the Maps Community Foundation impacted our community in many meaningful ways including college scholarships, teacher grants, donations to Doernbecher’s Children’s Hospital, financial education, community grants, event sponsorships, and more. In July 2018, the Maps Credit Union board further elevated the commitment to giving back to the community, by making “giveback” one of six major themes in the Maps 10-year vision.

Historically, funding for the Foundation has come from the penny per swipe that is donated each time a Free Community Checking Account member uses their debit card. As membership has grown, so have the pennies, with just over $100,000 given to the Foundation for community give-back programs in 2020. Maps itself adds to this and recently created an endowment so that the Foundation and its giveback efforts are sustained permanently.

In 2020, Maps Community Foundation developed a new three-year strategic plan for 2021-2024 built around our history related to education and financial literacy, while branching into new areas focused on economic empowerment and creating a thriving, vibrant Mid-Willamette Valley region. The plan reflects growth in the scope of the Foundation’s work as well as an expanded community presence. Giving continues to be focused on Marion and Polk counties where 75% of Maps members reside. 

The new mission, vision, core values, and key impact areas for the Foundation are: 

Mission: “To enrich the lives of members and our community by investing in education, economic empowerment, and community vibrancy”

Vision: “Our vision is a thriving community where all people can access educational opportunities, attain financial stability, and live a healthy, vibrant life”

Core Values: Community, Impact, Equity, Integrity, Leadership

Impact Areas: 

  • Education – Shaping a Healthy, Thriving Future
  • Economic Empowerment – Increasing Financial Health and Expanding Access to Services
  • Vibrant Communities – Creating a Healthy, Thriving Mid-Willamette Valley Region

Maps Community Foundation 2021-24 Strategic Plan